Digital Marketing Course Details

Digital Marketing Course

Want to start a career in Digital Marketing? Join Digital Marketing Course at Ain Academy. As ranked as the No 1 Digital Marketing Training Institute, we aim to equip you with the skills to thrive in the ever-changing industry.

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We provide an intensive Digital marketing courses that will take you through key digital marketing channels such as SEO, SEM, SMO, Affiliate Marketing, Content Marketing, Email Marketing, and many more. The course is designed to benefit both beginners and professionals in the field. At Ain Academy, we give students exposure to Google Search Console, Google Analytics, Google Ads, Social Media Advertising tools, and Canva through projects. You will get certified once you complete the course. Also, get access to 100% placement support until you get placed in a job.

Course Highlights and Why Digital marketing course Training at Ain Academy?

Ain Academy regularly updates the Course modules to ensure our students should be aligned with latest trends of digital marketing and this makes us the top Digital Marketing Institute in Chennai.
Our training program covers Digital Marketing basics, including SEO and Marketing, Social Media Optimization and Marketing, Video Marketing, Affiliate and other related aspects.
We offer the course at an affordable cost, making sure it is never a barrier to learning.
With a flexible batch schedule, Ain Academy offers Digital Marketing Classes during weekends, weekdays, and on a fast track basis.

Digital Marketing Course Objectives

Know what Digital Marketing is and how it is done in the evolving business environment.
Discover the types of Digital Marketing including Search engine optimisation, social media marketing, content marketing, email marketing, etc.
Learn about SEO, its techniques and tools to get the highest rank on SERP possible.
Get to know about paid ads, how to plan, develop, and manage them effectively.
Develop knowledge about keywords as well as the various tools and techniques used for Keyword Research.
Learn about On Page and Off Page optimisation, including fundamentals of HTML, Key HTML Tags, Meta Description, Backlinks, etc.
Gain knowledge on tools of Google, include Google Search Ads, Google Analytics, and Google Search Console.
Understand other marketing forms, including Content marketing, Video Marketing, YouTube marketing, WhatsApp marketing, SMS Marketing, Social Media Marketing, etc.
Work with real-time capstone projects to gain practical experience on the topics mentioned above.

Syllabus

Digital Marketing Overview

Digital Marketing Outline
Campaigning Goals
Vital Digital Marketing Channels
Know-how to devise a Digital Marketing Plan
Traditional Marketing versus Digital Marketing

Comprehending SEO

Getting to know about Search Engines
Get familiar with Crawling and Indexing
Google versus Other Search Engines
Understanding the differences between SEO and Paid Ads
White Hat, Black Hat, and Grey Hat SEO

Analysis and Research of Keywords

In-depth Research on Potential keywords
Being Familiar with Google Keyword and Planner tool
Finding other keywords from the Google Auto Detection
Deciding your Money keyword

On-Page optimization

Fundamentals of HTML
Key HTML Tags
Title, H1, Meta Description
Keyword Density and Prominence
Optimization of Content
Content-Length
Content Quality
Content Uniqueness
Content Freshness
Optimization of Image

Technical SEO

URL Structure and Length
Analysis of Page Speed
Schema.org
301 Redirects
Robots. TXT
Internal Linking
Sitemaps.XML
Essential Schemas to implement

Off-Page Optimization

Google Ranking Page
Parameter Indicators such as PA and DA
How to Add MozBar Chrome Extension
Significance of Backlinks
Different Techniques of Backlinks
Web 2.0
Forum Participation
Blog Commenting
Social BookMarking
Classifieds
Submission of Directory
Video Submission
Guest Posting Blog
Press Release
Infographics
Audio Sharing Sites
Social Media websites
Industry Roundup
Business Listing Websites
Answering sites

Advanced Link Building

Link Wheel
Do-Follow Links
Link Exchange
No-Follow Links
Link Juice and Pyramid

Updates of Google Algorithm

Florida
Big Daddy
Jagger
Vince
Caffeine
Panda
Freshness Algorithm
Page Layout Algorithm
Venice Update
Penguin
EMD (Exact Match Domain)
Payday
Hummingbird
Pigeon
Mobilegeddon
Quality Updates
RankBrain
Fred
Core

Blog Marketing

Getting to know about Blogs
Blog Creations
Engaging the visitors
Identifying the right topics to post
Periodical Posting

Content Marketing

Developing the Original Content
Understanding the Content Marketing Strategy
Devising a Content Marketing Plan
Driving the Specific Audience

Making a Competitor Analysis

Being Familiar with Competitor Analysis tools such as AHREFs, SEO Profiler, and SEMRush
Analyzing Competitor Links
Understanding the Traffic Analysis of the Competitors
Comprehensive understanding of the AHREFs and the other equivalent tools

Website Audit

Extensive On-Page SEO Audit
Finding the Content Duplication
Google Penalty Check
Page Speed Audit
Console Errors and Warnings

SEO Tools

Content Creations Tools
Rank Tracker Tools
On-Page Optimization Tools
Backline Research tools
Website Audit Tools
Keyword Research Tools

Google – My Business

Google Listings Creation
Developing Citations
Regular Posting of the updates and its significance
Reviews
Managing the Negative Reviews

Google Search Console

Top Search Queries
Organic Performance
Key Performance Metrics
Top Pages
Structured Data
CTR, Clicks, and Impressions, CTR
Using different filters
URL Inspection
Coverage issue
Mobile Usability
BreadCrumbs, FAQs, and Logos
Site Maps
Links
Legacy Tools and Reports
Security Issues
Manual Action

Google Analytics

Setting up Google Analytics and Real Time User Analytics

Content
Traffic Source
Location

Audience Section

Understanding Cohort Analysis
Learning about User Explorer
Understanding Active User
Audiences based on Interests
Audiences based on Demographics Classification
Understanding Geo
Understanding Affinity Audiences
Understanding In-Market Audiences
Anaysing Audience Behavior
Cross-Device Reach
Mobile Audiences
Understanding User-Flow
Understanding Benchmark

Behavior Section

Understanding the Behavior Flow
Site Search behavior Report
Site Content behavior Report
Site Speed behavior Report
Learning about Events Report
Publisher

Acquisition

All Traffic
Paid Traffic
Organic Traffic
Referral Traffic
Social Media Traffic
Search Consoles
Google ads
Campaigns
Social Media

Goal Setting

Conversion
E-commerce
Goals
Multi-channel funnels
Product Linking
AdSense Linking
Google Ads
3rd Party Application Linking

Reporting

Get Acquainted with SEM

Selecting the right Keywords
Campaign creation
Video Ad
Texted Ad
Images Ad
Animated Ad
YouTube Marketing
Re-marketing

Google Search Ads

PPC Campaign Creation
Ad Rank
Quality Score
Ad Groups
Budgeting of PPC
Keywords
Creating Text Ads
Extension SetUp
Knowing the Negative Keywords
PPC Campaign Optimization
Evaluating the Key Metrics

Google Display Ads

Contextual Target
Placement Target
Interest Targeting
Topics Targeting

Remarketing of Ads

Standard and Dynamic Remarketing
Video Marketing
Email Marketing
Remarketing lists for the Search Ads

Video Marketing

Getting to know about Video Optimization
Creator Studios
Getting acquainted with Video Platforms
Creating videos
Creating Youtube Channel
Playlists
Familiar with Youtube Analytics
Advanced Video Optimization techniques
Best Practices

Mobile Marketing

Marketing via SMS
Targeting Mobiles and Paid ads
App Store Optimization
Differentiating between the Web and Mobile Marketing
Familiar with Mobile websites
Be acquainted with Responsive websites
Creating Mobile Process: Native and Hybrid Apps Overview

Whatsapp Marketing

Configuring Whatsapp Business
Installation
Enabling Auto message service

SMS Marketing

Finding the Vendors
Familiar with Database
Transactional SMS vs Promotional SMS
Best practices

YouTube Optimization

Channel Creation
Identifying the keywords for Video marketing
Optimizing the Title of the Video
Optimization of Tag
Creation of Catchy Thumbnail
Subscriber Link Optimization
Description Hashtag
Youtube monetization

Social Media Optimization

Getting to know about Group Participation
Insight Reports
Event Creation
Optimizing post with correct HashTags
Creation of Social Media Profile on Twitter, Instagram, LinkedIn, and FB

Social Media Marketing

Various Social Media Channels
Facebook Marketing
Instagram Marketing
LinkedIn Marketing
Twitter Marketing
Emerging Social media channels

Designing Tools – Canva

Facebook Marketing

Optimization of Facebook Page
Creation of Facebook Business Manager
Campaign creation – Lead Generation, Video, Post Reach increasing App store, Event Promotion, and Pages like Ad
Creative Ad posting
Setup of Audience
Bidding Strategy
Budgeting strategy

Instagram Marketing

Instagram Business Profile Optimization
Instagram Marketing Influencer
Instagram Paid Marketing in feeds and stories
Bidding Strategy
Budgeting strategy
Creation of Instagram Content Strategy

LinkedIn Marketing

LinkedIn Company Page Optimization
LinkedIn Ads- Search, InMail, Image, Job Postings, and Retargeting Ads
Bidding Strategy
Budgeting strategy

Twitter Marketing

Twitter Marketing to Reach the Brand
Instream video ads
App installations
Twitter followers
Retargeting the audience
Bidding Strategy
Budgeting Strategy

Email Marketing

Getting to know about the functioning of Email Marketing
Various kinds of Email Marketing
Opt-in Email Marketing
Setting up of Account for Email Marketing
List Setup
Web Form
Creation of Email Broadcast
Setting up of Auto Responder
Optimize the Increase Inbox percentage
Selecting the best email marketing tool like Mailchimp

Social Media Marketing Tools

Google Analytics Certification
Google Adword Certification
Facebook Certification
YouTube Certification
HubSpot Certification

Digital Marketing Certifications

Lead Generation from Quora

Quora Marketing

Quora AD SetUp
Audience Targeting
Contextual Targeting
Promoting Answer
Behavior Targeting
Questions Targeting